AMC Networks and Complex Networks have announced a content partnership that will allow advertisers to leverage the strength and reach of AMCN’s popular programming and its established fan communities through Complex Networks’ pop culture, food, and fashion programming pillars. Specific applications will include custom original series, integrations, branded promos and truly original ideas that reach viewers and potential customers through these wildly popular properties.
The first planned execution combines The Walking Dead Universe with First We Feast, to create the original series, Run The Dish. Each episode of this unconventional cooking show will feature apocalypse-inspired dishes created by Complex Celebrity chefs and TWD Universe talent.
“We have original programming franchises that break through in popular culture and are focal points of vibrant and active fan communities,” said Kim Granito, executive vice president of AMC Networks’ Content Room and integrated marketing. “Through Complex Networks’ well-established culture pillars, we are able to extend our viewers’ relationships with these franchises in unexpected and highly-entertaining ways. This is a powerful combination for our advertising partners to tap into, and another point of quality and distinction The Content Room offers as we approach this year’s advertising upfront.”
First We Feast has become the #1 brand in food entertainment; creating massive IP and extensions like Hot Ones, The Burger Show, Tacos con Todo, and many others,” said Edgar Hernandez, chief revenue officer of Complex Networks. “Partnering with another iconic franchise with a rabid fanbase like The Walking Dead made all the sense when looking for our next strategic partnership. Together, we’ll create new content experiences that enable brand partners to go deep with our IP and fandoms.
The Content Room is an in-house branded entertainment agency, dedicated to building premium creative campaigns delivered to the powerful audiences across AMC Networks. From custom brand films and in-show integrations, to iconic experiential and franchise development, Content Room can tap into audiences and talent access across AMC, Sundance TV, BBCA, IFC and WE tv and is committed to marketing with purpose and offers advertisers partnerships across diversity & inclusion, gender parody and environmental conservation space.
Categories: Zombie television