Giffgaff, a mobile phone service based in the United Kingdom, is different from other phone carriers in that users may also participate in certain aspects of the company’s operation, e.g. sales, customer service and marketing.

The message of its latest ad campaign is not to fear things because they are different. To get the point across, the company has released an ad featuring a horde of helpful zombies. We see the walking dead helping to carry an artists supplies, rescuing cats from trees, even adjusting a television antenna. In the end the living and the dead come together for some kind of community festival.

Check it out and tell us what you think: